Dell Norris pricing

One plan. Pay for meetings, not promises.

$450/mo covers the configured platform workspace, research, inbox copilot, campaign management, and reporting. $250 applies per qualified meeting actually held, with no-shows and cancellations excluded.

Month-to-month, cancel anytime

Pay-per-meeting performance model

Configured launch controls from day one

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One outbound plan

Dell Norris AI SDR

Configured workspace access

$450/mo

+ $250 per meeting held

Full-stack outbound for MSP teams. Research, personalized outreach, inbox copilot, campaign management, reporting, one subscription, one performance incentive, and a human-controlled send path.

Lead research and ICP scoring within agreed account limits

Multi-channel campaign management

Inbox copilot with AI draft replies

Personalized outreach workflows

Knowledge base for objection handling

Email account warmup and deliverability

Analytics and funnel tracking

Human-in-the-loop approval workflow

Performance pricing

Platform subscription

$450/mo covers research, campaign management, inbox copilot, reporting, and inbox workflows.

Qualified meeting fee

$250 applies only when a qualified prospect shows up for a meeting sourced through Dell Norris.

No-show protection

Cancellations and no-shows do not trigger the performance fee, so spend stays tied to meetings held.

How pricing works

Launch with the full workflow, then pay for meetings that happen.

Dell Norris is built for MSP buyers who want the whole outbound system live on day one, not a stripped-down starter lane that needs another upgrade before it performs.

Subscribe at $450/mo

Workspace access for the configured account, with sending limits and approvals set during setup.

Configure campaigns

Set your ICP, messaging, channels, and launch assets.

Review before sending

Research, drafting, and reply handling stay in motion, while live sends wait for your configured account controls.

Pay $250 per qualified meeting

The performance fee applies only when a prospect actually shows up on your calendar.

What's included

The full outbound stack, not a partial seat.

Every subscription includes the operating pieces MSP teams need to research, launch, respond, and measure without switching tools or unlocking another package.

Lead research and scoring

Dell Norris keeps prospect lists moving with ICP-fit research, enrichment, and scoring built into the same workflow.

Campaign orchestration

Email, LinkedIn, sequencing, and operational controls live in one campaign view instead of a patchwork of tools.

Inbox copilot

Replies land in a guided inbox with AI draft support so your team can review, edit, and send faster.

Inbox personalization

Record once, reuse with purpose, and give MSP buyers a more specific proof point than generic outbound copy.

Deliverability coverage

Warmup, sending account hygiene, and reply handling stay connected to the campaigns they support.

Approval and meeting visibility

Human review stays available while Dell Norris tracks qualified meetings and the spend tied to them.

FAQ

Clear terms for MSP teams evaluating outbound.

Dell Norris keeps the pricing model simple so your team can decide based on workflow fit, not on which features sit behind another package.

Why one plan instead of tiers?

Every MSP team needs the full workflow. Gating features behind tiers means your outbound runs at half capacity. One plan means you launch with everything.

What counts as a qualified meeting?

A meeting held with a prospect who matches your ICP and was sourced through the Dell Norris workflow. No-shows and cancellations do not count.

Is there an annual contract?

No. Month-to-month. Cancel anytime. The performance fee only applies when meetings happen.

What if I book zero meetings?

You pay $450/mo for platform access. The $250 performance fee only triggers when meetings land. Zero meetings means zero performance charges.

Start with proof

Generate the MSP preview before you launch.

Review the research quality, messaging, workflow fit, and send controls first. The public preview is safe to inspect; campaign launch still happens inside the authenticated workspace. When setup is right, pricing is $450/mo plus $250 per qualified meeting held.

Generate my MSP preview

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